Tag: Larry Wert
Media: November 2023: The Loop Files: An Oral History
I’ve written a new book called The Loop Files: An Oral History of the Most Outrageous Radio Station Ever. The book comes out officially at the end of this month, but this month’s media column is a free preview. All the biggest stars who helped make the Loop (FM 98) so memorable tell the […]
Media: July 2023 • Catching up with Mr. Wert
After more than four decades in the media business as a sales manager/general manager/vice president for places like WLS-TV, The Loop AM & FM radio stations, NBC-5 Chicago, and the Tribune Company, Larry Wert considers himself semi-retired. “But I’m working way more than I should be, considering I’m semi-retired,” he admits. “I’m working on […]
Media: June 2023 • Powering WGN AM 720
Mary Boyle is the first female general manager in WGN Radio’s history. The rest of the industry has taken note. This past month she was once again named one of the Most Influential Women in Radio by **Radio Ink Magazine. Her journey up the ladder, to the top job at the most iconic Chicago […]
Media: February 2021
Former Partridge Family star Danny Bonaduce had an extremely memorable run on Chicago radio during the mid-90s. Still, since his time here, Danny has done radio in Detroit, New York, Philadelphia, Los Angeles, and now for the last decade, he’s been the morning man in Seattle at KZOK (102.5FM). “I think this is my longest run […]
Media: April 2018
I was 23 years old the day I walked into the Loop offices for the first time. After getting rejections from the other rock stations in Chicago (and there were quite a few at the time), I had thrown a Hail Mary pass to the biggest of them all, The Loop. I wrote a letter […]
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